Understanding Headless eCommerce Platforms

Headless eCommerce Platforms

If you are about to start an online business, you are probably wondering what kind of platform to use. Whether you choose a traditional platform or a headless one, the decision could make or break the success of your online store. So, before you settle on a choice of platform, you need to do some research.

This post seeks to help you understand the ins and outs of headless eCommerce platforms and whether one would be beneficial to your business.

So, what is a Headless eCommerce Platform?

A headless eCommerce platform is an application that has back-end and front-end systems that are independent of each other. As a result, you can tweak the platform to your liking without having to do a complete overhaul. Its architecture allows you to make minor updates without interfering with the operation of your business.

Benefits of a Headless eCommerce Platform

1. Allows for Customization

If you have ever used a traditional eCommerce platform, you’ve probably encountered a few limitations in terms of customization. With a headless eCommerce platform, your front-end and back-end experiences are somewhat independent of each other. This makes it very flexible and customizable. For example, you can improve your back-end architecture without affecting the front-end.

Amazon and Netflix are good examples of headless eCommerce platforms. Amazon makes updates on its system, every 11.7 seconds. What’s surprising is that customers don’t even notice it immediately. But, over time and after multiple updates, they often feel that the user experience is getting much better.

When running an eCommerce business, it is vital to listen to your clients and improve their experience. A headless eCommerce platform allows you to meet their needs without having to temporarily shut down your online shop. Luckily, the  Virto Commerce platform offers you the ability to enjoy the advantages of headless eCommerce—so check out its customization options.

2. Saves you Time

Creating a custom application can be a tedious and time-consuming exercise. Capabilities, functionalities, and backend business logic make up 85% of the development process for an eCommerce platform. If you opt for a headless program, you will be starting from the completion point. This will allow you to dedicate more time to refining the customer experience and you will deliver an effective solution in the least time possible.

3. Accommodates Integrations Fast

When running an eCommerce business, you will need to integrate your system with other platforms to enhance its functionality. The architecture of headless eCommerce platforms supports seamless integrations as well as the transfer of pertinent data. This eradicates any complications and fosters essential integrations.

4. Cost Savings

Every business owner is looking for ways to reduce their cost of operations. You can channel every single dollar you save to other important aspects of your business. A headless eCommerce platform allows you to do just that. From hosting to product licensing, headless eCommerce platforms present various cost-saving opportunities. This is because you can customize the platform to your customer’s liking. This increased agility saves both your time and money.

Now that you know more about headless eCommerce platforms, you are in a position to make an informed business decision. If you are only just starting your business, you can choose this program from the get-go. But if your business is up running, you will need to figure out how you can transition smoothly.

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