The Top 10 Phone Brands in Nigeria 2020/2021
Infinix
Infinix Mobile is a Hong Kong-based smartphone company founded in 2013. The brand was born after the French mobile manufacturer Sagem Wireless was acquired in 2011. The company has research and development centers sprawling between France and Korea and designs its phones in France. Infinix mobile phones are manufactured in France, Bangladesh, Korea, Hong Kong, China, India, and Pakistan and are available in Asia and in about 30 countries in the Middle East and Africa, including Morocco, Bangladesh, Kenya, Nigeria, Egypt, Pakistan, and Algeria.
Infinix Mobile became the first smartphone brand manufacturing in Pakistan. The company keeps growing its investment to contribute to boosting its production.
In 2017, Infinix Mobile gained market shares in Egypt, rising to third place after Samsung and Huawei.
On 8 May 2018, Infinix Mobile Nigeria signed an endorsement deal with David Adedeji Adeleke (Davido) as the 2018 Nigerian Mobile Brand Ambassador.[6]
On 25 June 2020, Infinix Mobility announced first-ever range of smart TVs to the Nigerian electronics market.
Tecno
Tecno Mobile is a Chinese mobile phone manufacturer based in Shenzhen. It was established in 2006. It is a subsidiary of Transsion Holdings.
Tecno has focused its business on the African and the South Asian markets.
However, following market research conducted in Southeast Asia, Africa and Latin America, the company found that Africa was the most lucrative among all of its market regions. As a result of this, in 2008, the company stopped doing business in Asia to exclusively focus on Africa.
Later in 2016, Tecno entered Middle East mobiles phones market after acquiring a good market in Africa, and then in Southeast Asia in 2017.
Apple iPhone
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops and sells consumer electronics, computer software, and online services. It is considered one of the Big Five companies in the U.S. information technology industry, along with Amazon, Google, Microsoft, and Facebook.
The company’s hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds and the HomePod smart speaker. Apple’s software includes macOS, iOS, iPadOS, watchOS, and tvOS operating systems, the iTunes media player, the Safari web browser, the Shazam music identifier and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store, Mac App Store, Apple Arcade, Apple Music, Apple TV+, iMessage, and iCloud. Other services include Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak’s Apple I personal computer, though Wayne sold his share back within 12 days.
ITel Mobile
Itel Mobile is a Chinese mobile phone and electrical accessories manufacturing company. It is a subsidiary of Transsion, which is headquartered in Shenzhen.
Itel products are mostly sold in Africa and some part of Europe and Latin America. The firm was founded by Lei Weiguo and Shenzhen Transsion Holdings Co Limited in March 2014.
Samsung
The Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate).
Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth.
Following Lee’s death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since 1990, Samsung has increasingly globalised its activities and electronics; in particular, its mobile phones and semiconductors have become its most important source of income. As of 2020, Samsung has the 8th highest global brand value.
Nokia
The company has operated in various industries over the past 150 years. It was founded as a pulp mill and had long been associated with rubber and cables, but since the 1990s has focused on large-scale telecommunications infrastructures, technology development, and licensing. Nokia is a major contributor to the mobile telephony industry, having assisted in the development of the GSM, 3G and LTE standards (and currently in 5G), and was once the largest worldwide vendor of mobile phones and smartphones. After a partnership with Microsoft and subsequent market struggles, its mobile phone business was bought by Microsoft, creating Microsoft Mobile as its successor in 2014. After the sale, Nokia began to focus more extensively on its telecommunications infrastructure business and on Internet of things technologies.
Gionee
Gionee (Chinese: 金立; pinyin: Jīnlì) is a Chinese smartphone manufacturer based in Shenzhen, Guangdong. Founded in 2002, it was one of China’s largest mobile phone manufacturers. According to Gartner, its market share in China was 4.7% in 2012, and it expanded into other markets, including India, Taiwan, Bangladesh, Nigeria, Vietnam, Myanmar, Nepal, Thailand, the Philippines, and Algeria. After 3 months of bankruptcy, the company was acquired by India-based Jaina group (Karbonn Mobiles) in 2018.
